Starting with the Holidays, Mud Pie's New Online Ambassador Program Gives Retailers, Shoppers Another Edge

STONE MOUNTAIN, Ga., December 18,  2014 – As part of its ongoing commitment to help boost sales for retailers carrying its products, Mud Pie has launched a new online ambassador program that harnesses the powerful consumer reach and influence of today’s style-savvy bloggers.

Five blogging heavyweights have signed on to collaborate with the award-winning gift, decor and apparel manufacturer on the new social media campaign.  The following partners were selected based on their prominence in the online space, their grasp of the industry and their alignment with the values of Mud Pie:

Through the ambassador program, the bloggers will serve as an additional Mud Pie resource for specialty retailers and department stores, helping spot new trends in gift products and providing insights that will help promote Mud Pie merchandise.

Meanwhile, via their online posts, the blog partners will be sharing news of what’s hot in gifting, entertaining and style, and encouraging their respective social media audiences to consider Mud Pie’s simple, chic and affordable collections, available at retail locations where those products are sold.

The start of the new ambassador initiative coincides with the onset of the 2014 holiday shopping season. 

“We believe in giving our loyal retailers and shoppers every opportunity to benefit from expert opinions – in this case, from some of the respected trendsetters whose popular blogs have a flair for connecting with their audiences about common areas of interest, such as creative, affordably priced items for the home and family, ”explained Fred Pannek, President of Mud Pie.  “We’re leveraging the power and insights of these astute blog partners to help retailers identify emerging trends and inform consumers about where they can find these imaginative products.” Each of the blog ambassadors, Pannek continued, is considered a leading influencer in at least one of Mud Pie’s key gift categories – lifestyle, entertaining, fashion, and family. During both the holiday and spring stages, posts by the Mud Pie ambassadors will include a sweepstakes for consumers, with multiple points of entry tied to participating retailers. 


The Power of Bloggers
Mud Pie’s online ambassador initiative is yet another indication of the significant influence bloggers now have in driving the everyday consumer’s purchasing decisions.  As The New York Times recently reported, style bloggers “have matured into tastemakers and savvy marketers.”

Other research, from Nielsen, indicates that 85 percent of consumers regularly or occasionally seek out expert, trusted content – such as credible, third-party articles and reviews – when considering a purchase; 69 percent like to read product reviews written by trusted experts before making a purchase; and 67 percent agree that an endorsement from an unbiased expert makes them more likely to consider purchasing.

Many of the statistics dovetail with the influential role the Mud Pie ambassador program hopes to play, Pannek confirmed.  “We want to convince consumers they’re going to buy Mud Pie products before they even get to the store,” she said.  And with women increasing their share of household purchasing power each year, according to reports by Nielsen, Mud Pie aims to provide both consumers and retailers with insights and recommendations about the top products style-conscious women want to buy for their families, their homes and their wardrobes.

To stay up to date on blogger-recommended gift ideas and other gifting news, visit the Mud Pie website or join the conversation on Facebook, Pinterest and Twitter.



About Mud Pie
Mud Pie LLC is an award-winning manufacturer of innovatively designed and affordably priced gifts for the home and hostess and for babies and toddlers, as well as unique seasonal and holiday gifts and an expanded collection of fashion products and accessories.  Many of Mud Pie’s unique items are packaged ready-to-give and are available in more than 16,000 specialty retail and department stores around the world.  Mud Pie delivers the right gifts, at the right time, at the right price.  Mud Pie…because every day is a gift. 

High-res Mud Pie images available upon request:



Media Contact:
Ellen Fruchtman, Mud Pie
678-937-9696 Ext 199

Andrea Wetherington, Mud Pie
678-937-9696 Ext 177