Wholesale account guidelines

Mud Pie is a leading gift company, founded by current CEO, Marcia Miller in 1988. The company began with 10 home items, and has since grown into an award winning manufacturer of items for the home, baby & kids apparel, and women’s fashion & accessories all designed to celebrate life’s special moments. Mud Pie is based in Atlanta, Georgia and is distributed to specialty retailers and department stores worldwide at wholesale.mudpie.com.


All Mud Pie Wholesale Accounts should promote and protect the Mud Pie brand as well as operate to the Mud Pie standard and expectation. The following wholesale account guidelines outline what is required in order to uphold that standard and expectation. All potential new customer accounts must be properly reviewed prior to approval.

If you are an international retailer interested in becoming a Mud Pie retailer, please review the International Terms.

International Terms ›

APPROVED RETAILER BUSINESS MODELS

The business model, revenue sources, customer base, and product sold must be defined as one of the below in order to meet account verification requirements:

Independent Retail Store: brick and mortar store front with physical retail location and address

  • Retailer’s product and vendor offering should be complementary to the Mud Pie product offering
  • Retailer should seek out to be a Mud Pie Brand ambassador in all they do, say, and convey thru strategic merchandising, marketing, and business operations
  • Proper Mud Pie product placement must be protected and only sold at the approved location determined at the time of account set up
  • Pop up/Trade Shows are discouraged
  • Identified healthy social media presence, activity, and follower base on Facebook and/or Instagram strongly encouraged
  • Opening minimum order amount is $500

Independent Online Retailer: branded online retail website with secure and working shopping cart

  • Online business should be established for at least 6 months and fully operational with an active shopping cart
  • Measured success on online selling platform strongly encouraged
  • Identified healthy social media presence, activity, and follower base on Facebook and/or Instagram
  • Business name in Retailer’s website domain is preferred
  • Retailer should not identify with any other business channels or revenue sources
  • Retailer’s product and vendor offering should be complementary to the Mud Pie product offering
  • Retailer should seek out to be a Mud Pie Brand ambassador in all they do, say, and convey thru strategic merchandising, marketing, and business operations
  • Proper Mud Pie product placement must be protected and only sold at the approved location determined at the time of account set up
  • Mud Pie Product must only be sold on the disclosed website determined at the time of account set up
  • Opening Minimum amount is $1000

 

ADDITIONAL WHOLESALE ACCOUNT GUIDELINES

Mud Pie is not actively seeking new Amazon Only business. Mud Pie’s main objective is to never distract from our Independent Retailer Sales Channel.  For existing Mud Pie customers wishing to explore extending their Mud Pie business on Amazon as a 3rd Party Seller, Mud Pie is open to reviewing for consideration. Consideration is limited and strategic review is given before approval.  Any added business model to the current approved Mud Pie Account should complement the customer’s current Mud Pie business and product offering. If approved to sell on Amazon, Retailers must follow the guidelines above depending on which current business model they have.

Sales of Mud Pie product through any website, digital platform, or e-commerce marketplace shall be subject to Mud Pie’s prior written approval, which may be granted or withheld in Mud Pie’s sole discretion.

Retailers may only use Facebook, Instagram, Twitter, or other social platforms as a promotional platform in order to advertise Mud Pie product. Marketing thru social platforms is approved if the point of sale is direct from the store versus social platform.  Facebook Live/Instagram Live can be used to promote Mud Pie product, but must include other vendors in their videos as well.

The following do not meet Mud Pie wholesale account guidelines and requirements; therefore, not considered viable Mud Pie Retailers:

  • Discount Stores/Consignment Stores that offer items at lower prices on products
  • Pop up Shops, flea market or local fair vendors, and/or trunk shows
  • Kiosks, booths or participating vendors that operate space within a co-op business (i.e. shops that share one Point of Sale and/or register)
  • Home party and self-employed businesses
  • Traveling trucks, trailers, or shops on wheels
  • Online retailer marketing only handmade merchandise (i.e. Etsy)
  • Online retailer marketing website as a wholesale provider or distributor
  • Online retailer marketing via Walmart.com
  • Website applications, platforms, markets, and/or providers that resale products at discounted prices (i.e. Poshmark, Oberlo, Facebook Marketplace, etc)
  • Products sold through social media outlets such as Facebook or Instagram this includes flash sales, presells and closed groups

 

BUSINESS DOCUMENTS REQUIRED

All Mud Pie Wholesale Accounts must furnish current and proper business documents. Both the legal business name and address represented on these documents should be consistent with the business name and address on the Mud Pie Account Application. Requirements may vary by state and for international accounts.

  • Mud Pie Retail License Agreement
  • Tax Resale Certificate
  • Business Registration License (as applicable by state)

 

PRICING POLICY

Mud Pie makes every effort to monitor and enforce the retail pricing guidelines and may choose to discontinue doing business with any non-compliant retailer as outlined in the Mud Pie Minimum Advertised Pricing (MAP) Policy. The retailer may always choose to price goods above the Keystone Pricing if desired.

  • Minimum Suggested Retail Price (SRP) or Keystone Price = wholesale cost x 2
  • Average Mud Pie retail price = wholesale cost x 2.25
    • Retailer may not artificially mark prices above SRP and promote as marked down to appear discounted (i.e. $10 wholesale promoted as $29.95 reduced to $19.95)
    • Discounts should be selective/limited to a short window of time (i.e. anniversary sale, end of season, markdowns etc); fixed or permanent discounts are prohibited

 

MINIMUM ORDER REQUIREMENTS

Opening Order: $500
Reorders: $150
Independent Online Retailer Opening Order: $1,000
International Opening Order: $5,000
International Reorder: $2,500

The approval for all potential Mud Pie New Customer Wholesale Accounts require appropriate and necessary review and may take a minimum of seven business days in order to be approved and successfully set up as Mud Pie Customer.

VIEW MUD PIE'S MINIMUM ADVERTISED PRICE POLICY FOR MORE INFORMATION ON PRICING. 

Thank you for your interest in Mud Pie, and we look forward to working with you.

 


 

Please click the "I Agree" button below if you understand the terms and would like to proceed to registration.

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If you are an existing Mud Pie customer, you do not need to register again. Please proceed to the Express Registration and login.