Registration Terms

Wholesale Account Guidelines

Mud Pie is a leading gift company, founded by current CEO, Marcia Miller in 1988. The company began with 10 home items, and has since grown into an award winning manufacturer of items for the home, baby & kids apparel, and women’s fashion & accessories all designed to celebrate life’s special moments. Mud Pie is based in Atlanta, Georgia and is distributed to specialty retailers and department stores worldwide at wholesale.mudpie.com.


All Mud Pie Wholesale Accounts should promote and protect the Mud Pie brand as well as operate to the Mud Pie standard and expectation. The following wholesale account guidelines outline what is required in order to uphold that standard and expectation. All potential new customer accounts must be properly reviewed prior to approval.

BUSINESS MODEL REQUIREMENTS

The business model, revenue sources, customer base, and product sold must be defined as one of the below in order to meet account verification requirements:

  • Brick and Mortar Retailer: store front with physical store location and address
  • Direct Online Retailer: established branded storefront website with secure and working shopping cart
    • Mud Pie Product must only be sold on the disclosed website and no other business channels or revenue sources
    • Online retailer should operate the entire year (i.e. not seasonal)
    • Startup online retailers will not be considered
  • Combination Retailer: storefront with physical store location and established branded storefront website with secure and working shopping cart
    •  Mud Pie Product must only be sold on the disclosed website and no other business channels or revenue sources
    • Online retailer should operate the entire year (i.e. not seasonal)
  • Indirect Online Retailer: storefront established and promulgated through an approved third party (3P) website with secure and working shopping cart
    • Online retailer should operate the entire year (i.e. not seasonal)
    • Startup online retailers will not be considered
    • 3rd party sites must be identified (i.e. Amazon, ebay.com, etsy.com, shoptiques.com)
    • 3rd party Brand and/or Doing Business As (DBA) name must be provided
    • Amazon retailers must be an Authorized Amazon Seller

The following do not meet account verification requirements and therefore are not considered potential Mud Pie Wholesale Accounts:

  • Discount Stores/Consignment Stores that offer items at lower prices on products
  • Pop up Shops, flea market or local fair vendors, and/or trunk shows
  • Kiosks, booths or participating vendors that operate space within a co-op business (i.e. shops that share one Point of Sale and/or register)
  • Home party and self-employed businesses
  • Traveling trucks, trailers, or shops on wheels
  • Online retailer marketing only handmade merchandise
  • Online retailer marketing website as a wholesale provider
  • Website applications, platforms, markets, and/or providers that resale products at discounted prices (i.e. Poshmark, Oberlo, etc)
  • Products sold solely through social media outlets such as Facebook or Instagram this includes flash sales, presells, and closed groups.
    • Retailers may only use Facebook as an outlet to promote and advertise Mud Pie product in conjunction with selling through a storefront and/or website

BUSINESS DOCUMENTS REQUIRED

All Mud Pie Wholesale Accounts must furnish current and proper business documents. Both the legal business name and address represented on these documents should be consistent with the business name and address on the Mud Pie Account Application. Requirements may vary by state and for international accounts.

  • Mud Pie Retail License Agreement
  • Tax Resale Certificate
  • Business Registration License (as applicable by state)

PRICING POLICY


Mud Pie makes every effort to monitor and enforce the retail pricing guidelines and may choose to discontinue doing business with any non-compliant retailer as outlined in the Mud Pie Minimum Advertised Pricing (MAP) Policy. The retailer may always choose to price goods above the Keystone Pricing if desired.

  • Minimum Suggested Retail Price (SRP) or Keystone Price = wholesale cost x 2
  • Average Mud Pie retail price = wholesale cost x 2.25
    • Retailer may not artificially mark prices above SRP and promote as marked down to appear discounted (i.e. $10 wholesale promoted as $29.95 reduced to $19.95)
    • Discounts should be selective/limited to a short window of time (i.e. anniversary sale, end of season, markdowns etc); fixed or permanent discounts are prohibited

MINIMUM ORDER REQUIREMENTS

Opening Order: $500
Reorders: $150
eTailer Opening Order: $1,500


The approval for all potential Mud Pie New Customer Wholesale Accounts require appropriate and necessary review and may take a minimum of seven business days in order to be approved and successfully set up as Mud Pie Customer.

VIEW MUD PIE'S MINIMUM ADVERTISED PRICE POLICY FOR MORE INFORMATION ON PRICING. 

Thank you for your interest in Mud Pie, and we look forward to working with you.

 


 

Please click the "I Agree" button below if you understand the terms and would like to proceed to registration.

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If you are an existing Mud Pie customer, you do not need to register again. Please proceed to the Express Registration and login.