No one knows what the first weeks of post-COVID19 recovery will look like and how consumers will emerge after sheltering in place. So how do you create compelling in-store events? Open food sampling and cooking demonstrations are likely to be on hold for now, but you can still make your customers feel like welcomed guests.
First and foremost, be sure that you meet the guidelines for proper cleaning and educate your associates on new procedures. See the CDC guidelines.
Show your customers how much you value their health and safety. Greet them at the door with a squirt of hand sanitizer and a facemask – or the opportunity to purchase one. Help them navigate their purchases quickly so they can minimize their exposure.
The warmer months provide the perfect opportunity to host a sidewalk sale. Add some activities like sidewalk chalk or an outdoor craft to create an instant sense of celebration.
Create a high value low touch experience
Specialty retail is a high touch business and customers rely on your expertise to guide their purchases. They may not be comfortable working one on one, so inspire them with curated gift baskets, capsule wardrobe suggestions and must have gift ideas.
Start Small with Invitation-only Exclusive Events
Small groups will feel more comfortable at first. Think about hosting 10-12 customers for an exclusive event with personalized service and extra perks. Have them sign up in advance so you can plan staffing.
Pre-packaged treats and single serve beverages are safest. Support your local bakery, caterer or gourmet store by asking them pre-pack grab and go snacks. Think Cake Pops, Popcorn Balls, Gourmet Cotton Candy, Mini Charcuterie Packs. For wholesale containers, try WebstaurantStore.